Sales Manager Salary in Wisconsin
Based on 10K+ workers in Wisconsin
Median Annual Salary (WI)
$134,870
$64.84/hr
vs National Average
$139,365
-3.2% vs national median
Salary Range (10th–90th)
$76K – $222K
10K employed in Wisconsin
Exploring the Sales Manager salary in Wisconsin reveals a median annual income of $134,870. This figure positions Wisconsin's average compensation slightly below the national benchmark, sitting 3% lower. Currently, over 10,480 individuals are employed in this role across the state, indicating a significant market for sales leadership positions.
Several factors can influence the Sales Manager salary in Wisconsin. These include the specific industry, the size and revenue of the company, the candidate's experience level, and their negotiation skills. Geographic location within Wisconsin, with metropolitan areas potentially offering higher compensation than rural regions, also plays a role in the salary range, which typically falls between $76,330 and $222,110.
Salary Distribution — Sales Manager in Wisconsin
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $76,330 |
| 25th percentile | $101,710 |
| Median (50th percentile) | $134,870 |
| 75th percentile | $178,660 |
| 90th percentile | $222,110 |
Top-Paying Industries for Sales Manager (U.S.)
Which industries pay Sales Managers the most — nationwide figures (industry-level data is not available by state). Sales Managers in Wisconsin tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Finance and Insurance | $174,440 | 62K |
| Professional, Scientific, and Technical Services | $173,700 | 85K |
| Information | $170,120 | 46K |
| Agriculture, Forestry, Fishing and Hunting | $168,770 | 330 |
| Mining, Quarrying, and Oil and Gas Extraction | $168,160 | 880 |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Sales Manager in Wisconsin vs National
| Year | Median Salary (Wisconsin) |
|---|---|
| 2022 | $129,460 |
| 2023 | $134,120 |
| 2024 | $134,560 |
| 2025 | $134,870 |
| 2026 (projected) | $135,181 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | Wisconsin Median | National Median |
|---|---|---|
| 2022 | $129,460 | $124,838 |
| 2023 | $134,120 | $132,268 |
| 2024 | $134,560 | $133,954 |
| 2025 | $134,870 | $139,365 |
| 2026 (projected) | $135,181 | $139,686 |
Sales Manager Salary by Experience Level in Wisconsin
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $101,710 |
| Mid-level | 3-5 yrs | $134,870 |
| Senior | 6-9 yrs | $178,660 |
| Staff / Lead | 10+ yrs | $222,110 |
Sales Manager Salary in Other States
Related Sales Manager Salaries in Wisconsin
How other high-demand occupations in Wisconsin compare to Sales Manager ($134,870 median).
| Occupation | Median Salary | vs Sales Manager | Hourly |
|---|---|---|---|
| Chief Executive Officer in WI | $208,350 | +54.5% | $100.17/hr |
| Marketing Manager in WI | $133,600 | -0.9% | $64.23/hr |
| Human Resources Manager in WI | $133,490 | -1.0% | $64.18/hr |
| Purchasing Manager in WI | $124,990 | -7.3% | $60.09/hr |
| Training and Development Manager in WI | $123,640 | -8.3% | $59.44/hr |
| General and Operations Manager in WI | $118,730 | -12.0% | $57.08/hr |
| Construction Manager in WI | $114,190 | -15.3% | $54.90/hr |
| Public Relations Manager in WI | $113,980 | -15.5% | $54.80/hr |
| Administrative Services Manager in WI | $108,450 | -19.6% | $52.14/hr |
| Management Analyst in WI | $98,780 | -26.8% | $47.49/hr |
| Project Management Specialist in WI | $97,580 | -27.6% | $46.91/hr |
| Property and Real Estate Manager in WI | $77,730 | -42.4% | $37.37/hr |
Frequently Asked Questions
What is the typical salary for a Sales Manager in Wisconsin?
- The median salary for a Sales Manager in Wisconsin is $134,870 per year. This breaks down to an hourly rate of approximately $65 for those working a standard full-time schedule.
How does the average Sales Manager salary in Wisconsin compare to the national average?
- Sales Managers in Wisconsin earn an average of 3.2% less than the national average. This means the median salary of $134,870 per year is below the nationwide figure.
What is the salary range for Sales Managers in Wisconsin?
- The salary range for Sales Managers in Wisconsin is quite broad, with most earning between $76,330 and $222,110 annually. The median falls right in the middle of this spectrum at $134,870 per year.
How many Sales Managers are employed in Wisconsin?
- There are approximately 10,480 Sales Managers employed across Wisconsin. This indicates a significant market for this role within the state.