Marketing Manager Salary in Wisconsin
Based on 5K+ workers in Wisconsin
Median Annual Salary (WI)
$133,600
$64.23/hr
vs National Average
$146,438
-8.8% vs national median
Salary Range (10th–90th)
$84K – $212K
5K employed in Wisconsin
The median Marketing Manager salary in Wisconsin is $133,600 per year. This figure sits 9% below the national average, with actual salaries in the state typically ranging from $83,990 to $211,990. Currently, there are approximately 4,890 Marketing Managers employed across Wisconsin.
Several factors can influence your Marketing Manager salary in Wisconsin. These include the specific industry of your employer, the size and success of the company, your years of experience, and your educational background. Location within Wisconsin, such as larger metropolitan areas versus smaller towns, can also play a significant role in compensation levels.
Salary Distribution — Marketing Manager in Wisconsin
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $83,990 |
| 25th percentile | $104,980 |
| Median (50th percentile) | $133,600 |
| 75th percentile | $176,080 |
| 90th percentile | $211,990 |
Top-Paying Industries for Marketing Manager (U.S.)
Which industries pay Marketing Managers the most — nationwide figures (industry-level data is not available by state). Marketing Managers in Wisconsin tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $214,830 | 540 |
| Information | $192,600 | 43K |
| Management of Companies and Enterprises | $172,580 | 52K |
| Finance and Insurance | $172,350 | 39K |
| Manufacturing | $171,490 | 31K |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Marketing Manager in Wisconsin vs National
| Year | Median Salary (Wisconsin) |
|---|---|
| 2022 | $128,350 |
| 2023 | $129,340 |
| 2024 | $131,110 |
| 2025 | $133,600 |
| 2026 (projected) | $136,137 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | Wisconsin Median | National Median |
|---|---|---|
| 2022 | $128,350 | $128,363 |
| 2023 | $129,340 | $135,718 |
| 2024 | $131,110 | $139,714 |
| 2025 | $133,600 | $146,438 |
| 2026 (projected) | $136,137 | $149,219 |
Marketing Manager Salary by Experience Level in Wisconsin
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $104,980 |
| Mid-level | 3-5 yrs | $133,600 |
| Senior | 6-9 yrs | $176,080 |
| Staff / Lead | 10+ yrs | $211,990 |
Marketing Manager Salary in Other States
Related Marketing Manager Salaries in Wisconsin
How other high-demand occupations in Wisconsin compare to Marketing Manager ($133,600 median).
| Occupation | Median Salary | vs Marketing Manager | Hourly |
|---|---|---|---|
| Chief Executive Officer in WI | $208,350 | +56.0% | $100.17/hr |
| Sales Manager in WI | $134,870 | +1.0% | $64.84/hr |
| Human Resources Manager in WI | $133,490 | -0.1% | $64.18/hr |
| Purchasing Manager in WI | $124,990 | -6.4% | $60.09/hr |
| Training and Development Manager in WI | $123,640 | -7.5% | $59.44/hr |
| General and Operations Manager in WI | $118,730 | -11.1% | $57.08/hr |
| Construction Manager in WI | $114,190 | -14.5% | $54.90/hr |
| Public Relations Manager in WI | $113,980 | -14.7% | $54.80/hr |
| Administrative Services Manager in WI | $108,450 | -18.8% | $52.14/hr |
| Management Analyst in WI | $98,780 | -26.1% | $47.49/hr |
| Project Management Specialist in WI | $97,580 | -27.0% | $46.91/hr |
| Property and Real Estate Manager in WI | $77,730 | -41.8% | $37.37/hr |
Frequently Asked Questions
How much does a Marketing Manager make in Wisconsin?
- The median salary for a Marketing Manager in Wisconsin is $133,600 per year, which translates to about $64 per hour. This median figure falls within the typical salary range, which extends from $83,990 to $211,990 annually.
What is the salary range for a Marketing Manager in Wisconsin?
- In Wisconsin, Marketing Managers can expect to earn between $83,990 and $211,990 per year. The median salary sits at $133,600 per year, providing a good benchmark for this profession.
How does the Marketing Manager salary in Wisconsin compare to the national average?
- Marketing Manager salaries in Wisconsin are 8.8% lower than the national average. The median salary in Wisconsin is $133,600 per year, while the national median is higher.
How many Marketing Managers are employed in Wisconsin?
- There are approximately 4,890 Marketing Managers employed in Wisconsin. This indicates a significant presence of this role within the state's job market.