SalaryData

Retail Salesperson Salary in Wisconsin

Based on 68K+ workers in Wisconsin

Data year: 2025 · Last updated: October 2026

Median Annual Salary (WI)

$34,480

$16.58/hr

vs National Average

$34,032

+1.3% vs national median

Salary Range (10th–90th)

$27K – $48K

68K employed in Wisconsin

The median Retail Salesperson salary in Wisconsin is $34,480 per year, which translates to about $17 per hour. This figure is slightly above the national average, indicating a competitive market for these roles within the state. With 67,640 individuals employed in this profession, Wisconsin offers a substantial number of opportunities.

Several factors can influence the Retail Salesperson salary in Wisconsin. Experience level plays a significant role, with more seasoned professionals often earning towards the higher end of the $27,300 to $47,870 range. Location within Wisconsin, the specific retailer, and the type of merchandise sold also contribute to pay variations.

Salary Distribution — Retail Salesperson in Wisconsin

Retail Salesperson (WI) salary percentiles
PercentileAnnual Salary
10th percentile$27,300
25th percentile$29,100
Median (50th percentile)$34,480
75th percentile$37,810
90th percentile$47,870

Top-Paying Industries for Retail Salesperson (U.S.)

Which industries pay Retail Salespersons the most — nationwide figures (industry-level data is not available by state). Retail Salespersons in Wisconsin tend to follow these industry patterns.

Industry (U.S.)Median SalaryEmployed (U.S.)
Utilities$43,68080
Construction$42,3809K
Mining, Quarrying, and Oil and Gas Extraction$40,950—
Transportation and Warehousing$39,21011K
Wholesale Trade$38,83061K

Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).

Historical Salary Trend — Retail Salesperson in Wisconsin vs National

Historical Retail Salesperson salary trend in Wisconsin
YearMedian Salary (Wisconsin)
2025$34,480
2026 (projected)$35,514

The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.

Historical salary trend for Retail Salesperson in Wisconsin
YearWisconsin MedianNational Median
2025$34,480$34,032
2026 (projected)$35,514$35,053

Retail Salesperson Salary by Experience Level in Wisconsin

Retail Salesperson salary by experience level in Wisconsin
Experience LevelYearsMedian Annual Salary
Junior0-2 yrs$29,100
Mid-level3-5 yrs$34,480
Senior6-9 yrs$37,810
Staff / Lead10+ yrs$47,870

Retail Salesperson Salary in Other States

Related Retail Salesperson Salaries in Wisconsin

How other high-demand occupations in Wisconsin compare to Retail Salesperson ($34,480 median).

OccupationMedian Salaryvs Retail SalespersonHourly
Cashier in WI$30,880-10.4%$14.85/hr
Stocker and Order Filler in WI$35,000+1.5%$16.83/hr
Home Health and Personal Care Aide in WI$36,340+5.4%$17.47/hr
Restaurant Cook in WI$36,550+6.0%$17.57/hr
Security Guard in WI$37,440+8.6%$18.00/hr
Tutor in WI$37,820+9.7%$18.18/hr
Waiter and Waitress in WI$29,670-14.0%$14.26/hr
Air Traffic Controller in WI$39,400+14.3%$18.94/hr
Fast Food and Counter Worker in WI$28,600-17.1%$13.75/hr
Receptionist in WI$41,150+19.3%$19.78/hr
Nursing Assistant (CNA) in WI$45,130+30.9%$21.70/hr
Pharmacy Technician in WI$45,970+33.3%$22.10/hr

Frequently Asked Questions

What is the average salary for a Retail Salesperson in Wisconsin?

The median salary for a Retail Salesperson in Wisconsin is $34,480 annually, or approximately $17 per hour. This is a solid indicator of typical earnings within the state for this profession.

What is the salary range for Retail Salespeople in Wisconsin?

Retail Salespeople in Wisconsin can expect to earn within a range of $27,300 to $47,870 per year. This demonstrates the potential for growth and variation based on experience and other factors.

How does the Retail Salesperson salary in Wisconsin compare to the national average?

The Retail Salesperson salary in Wisconsin is 1.3% higher than the national average. This suggests that opportunities in Wisconsin may offer slightly better compensation than the typical US average.

How many Retail Salespeople are employed in Wisconsin?

There are approximately 67,640 Retail Salespeople employed in Wisconsin. This indicates a significant presence of this occupation within the state's workforce.

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