Marketing Manager Salary in California
Based on 55K+ workers in California
Median Annual Salary (CA)
$193,620
$93.09/hr
vs National Average
$146,438
+32.2% vs national median
Salary Range (10th–90th)
$104K – $326K
55K employed in California
Marketing Manager salary in California averages $193,620 per year, significantly outpacing the national average by 32 percent. With approximately 54,660 marketing managers employed across the state, California offers competitive compensation in this field. The salary range spans from $104,370 to $326,400, reflecting considerable variation based on individual circumstances and employer profiles.
Several factors influence Marketing Manager salary in California, including company size, industry sector, and years of experience. Geographic location within the state matters too, as major tech hubs and metropolitan areas typically offer higher compensation packages. Educational background, specialized skills in digital marketing, and proven track records managing large budgets can also significantly impact earning potential for professionals in this role.
Salary Distribution — Marketing Manager in California
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $104,370 |
| 25th percentile | $139,950 |
| Median (50th percentile) | $193,620 |
| 75th percentile | $271,360 |
| 90th percentile | $326,400 |
Top-Paying Industries for Marketing Manager (U.S.)
Which industries pay Marketing Managers the most — nationwide figures (industry-level data is not available by state). Marketing Managers in California tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $214,830 | 540 |
| Information | $192,600 | 43K |
| Management of Companies and Enterprises | $172,580 | 52K |
| Finance and Insurance | $172,350 | 39K |
| Manufacturing | $171,490 | 31K |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Marketing Manager in California vs National
| Year | Median Salary (California) |
|---|---|
| 2022 | $166,390 |
| 2023 | $174,480 |
| 2024 | $178,160 |
| 2025 | $193,620 |
| 2026 (projected) | $205,237 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | California Median | National Median |
|---|---|---|
| 2022 | $166,390 | $128,363 |
| 2023 | $174,480 | $135,718 |
| 2024 | $178,160 | $139,714 |
| 2025 | $193,620 | $146,438 |
| 2026 (projected) | $205,237 | $155,224 |
Marketing Manager Salary by Experience Level in California
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $139,950 |
| Mid-level | 3-5 yrs | $193,620 |
| Senior | 6-9 yrs | $271,360 |
| Staff / Lead | 10+ yrs | $326,400 |
Marketing Manager Salary in Other States
Related Marketing Manager Salaries in California
How other high-demand occupations in California compare to Marketing Manager ($193,620 median).
| Occupation | Median Salary | vs Marketing Manager | Hourly |
|---|---|---|---|
| Chief Executive Officer in CA | $218,600 | +12.9% | $105.10/hr |
| Human Resources Manager in CA | $170,080 | -12.2% | $81.77/hr |
| Public Relations Manager in CA | $167,980 | -13.2% | $80.76/hr |
| Purchasing Manager in CA | $159,830 | -17.5% | $76.84/hr |
| Training and Development Manager in CA | $156,260 | -19.3% | $75.13/hr |
| Sales Manager in CA | $134,910 | -30.3% | $64.86/hr |
| Construction Manager in CA | $133,160 | -31.2% | $64.02/hr |
| Industrial Production Manager in CA | $132,620 | -31.5% | $63.76/hr |
| General and Operations Manager in CA | $124,390 | -35.8% | $59.80/hr |
| Project Management Specialist in CA | $120,910 | -37.6% | $58.13/hr |
| Administrative Services Manager in CA | $108,890 | -43.8% | $52.35/hr |
| Management Analyst in CA | $101,460 | -47.6% | $48.78/hr |
Frequently Asked Questions
How much do marketing managers make in California?
- Marketing managers in California earn a median salary of $193,620 per year, or approximately $93 per hour. This is significantly higher than the national average, representing a 32.2% premium for the role in the state.
What is the salary range for marketing managers in California?
- Marketing manager salaries in California range from $104,370 at the lower end to $326,400 at the higher end. The wide range reflects differences in experience, company size, and specific role responsibilities.
Is a marketing manager salary in California above the national average?
- Yes, marketing managers in California earn 32.2% more than the national average salary for this position. The state's median of $193,620 annually places it well above typical compensation elsewhere in the country.
How many marketing managers work in California?
- There are approximately 54,660 marketing managers employed in California, making it a significant job market for this profession in the state.