Marketing Manager Salary in California
Based on 55K+ workers in California
Median Annual Salary (CA)
$193,620
$93.087/hr
vs National Average
$146,438
+32.2% vs national median
Salary Range (10th–90th)
$104K – $326K
55K employed in California
Marketing Manager salary in California averages $193,620 per year, significantly outpacing the national average by 32 percent. With approximately 54,660 marketing managers employed across the state, California offers competitive compensation in this field. The salary range spans from $104,370 to $326,400, reflecting considerable variation based on individual circumstances and employer profiles.
Several factors influence Marketing Manager salary in California, including company size, industry sector, and years of experience. Geographic location within the state matters too, as major tech hubs and metropolitan areas typically offer higher compensation packages. Educational background, specialized skills in digital marketing, and proven track records managing large budgets can also significantly impact earning potential for professionals in this role.
Salary Distribution — Marketing Manager in California
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $104,370 |
| 25th percentile | $139,950 |
| Median (50th percentile) | $193,620 |
| 75th percentile | $271,360 |
| 90th percentile | $326,400 |
Historical Salary Trend — Marketing Manager in California vs National
| Year | Median Salary (United States) |
|---|---|
| 2022 | $166,390 |
| 2023 | $174,480 |
| 2024 | $178,160 |
| 2025 | $193,620 |
| Year | California Median | National Median |
|---|---|---|
| 2022 | $166,390 | $128,363 |
| 2023 | $174,480 | $135,718 |
| 2024 | $178,160 | $139,714 |
| 2025 | $193,620 | $146,438 |
Marketing Manager Salary by Experience Level in California
Marketing Manager Salary in Other States
Frequently Asked Questions
How much do marketing managers make in California?
- Marketing managers in California earn a median salary of $193,620 per year, or approximately $93 per hour. This is significantly higher than the national average, representing a 32.2% premium for the role in the state.
What is the salary range for marketing managers in California?
- Marketing manager salaries in California range from $104,370 at the lower end to $326,400 at the higher end. The wide range reflects differences in experience, company size, and specific role responsibilities.
Is a marketing manager salary in California above the national average?
- Yes, marketing managers in California earn 32.2% more than the national average salary for this position. The state's median of $193,620 annually places it well above typical compensation elsewhere in the country.
How many marketing managers work in California?
- There are approximately 54,660 marketing managers employed in California, making it a significant job market for this profession in the state.