Marketing Manager Salary in Alabama
Based on 2K+ workers in Alabama
Median Annual Salary (AL)
$120,160
$57.77/hr
vs National Average
$146,438
-17.9% vs national median
Salary Range (10th–90th)
$71K – $225K
2K employed in Alabama
The median Marketing Manager salary in Alabama is $112,960 per year, reflecting the compensation for approximately 1,660 employed professionals in the state. This figure sits 19% below the national average, indicating that marketing managers in Alabama earn notably less than their counterparts across the United States. However, this salary remains competitive within the state's job market and reflects regional economic factors.
Several factors influence Marketing Manager salary in Alabama, including years of experience, company size, and industry sector. Professionals working in larger corporations or specialized industries typically command higher compensation than those in smaller organizations. Geographic location within Alabama, educational background, and specific skill sets in digital marketing or data analytics also play significant roles in determining individual earning potential and career advancement opportunities.
Salary Distribution — Marketing Manager in Alabama
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $70,790 |
| 25th percentile | $89,950 |
| Median (50th percentile) | $120,160 |
| 75th percentile | $164,800 |
| 90th percentile | $225,300 |
Top-Paying Industries for Marketing Manager (U.S.)
Which industries pay Marketing Managers the most — nationwide figures (industry-level data is not available by state). Marketing Managers in Alabama tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $214,830 | 540 |
| Information | $192,600 | 43K |
| Management of Companies and Enterprises | $172,580 | 52K |
| Finance and Insurance | $172,350 | 39K |
| Manufacturing | $171,490 | 31K |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Marketing Manager in Alabama vs National
| Year | Median Salary (Alabama) |
|---|---|
| 2022 | $114,910 |
| 2023 | $113,460 |
| 2024 | $112,960 |
| 2025 | $120,160 |
| 2026 (projected) | $127,370 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | Alabama Median | National Median |
|---|---|---|
| 2022 | $114,910 | $128,363 |
| 2023 | $113,460 | $135,718 |
| 2024 | $112,960 | $139,714 |
| 2025 | $120,160 | $146,438 |
| 2026 (projected) | $127,370 | $155,224 |
Marketing Manager Salary by Experience Level in Alabama
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $89,950 |
| Mid-level | 3-5 yrs | $120,160 |
| Senior | 6-9 yrs | $164,800 |
| Staff / Lead | 10+ yrs | $225,300 |
Marketing Manager Salary in Other States
Related Marketing Manager Salaries in Alabama
How other high-demand occupations in Alabama compare to Marketing Manager ($120,160 median).
| Occupation | Median Salary | vs Marketing Manager | Hourly |
|---|---|---|---|
| Chief Executive Officer in AL | $166,420 | +38.5% | $80.01/hr |
| Purchasing Manager in AL | $130,710 | +8.8% | $62.84/hr |
| Training and Development Manager in AL | $128,750 | +7.1% | $61.90/hr |
| Sales Manager in AL | $124,040 | +3.2% | $59.63/hr |
| Industrial Production Manager in AL | $122,520 | +2.0% | $58.90/hr |
| Administrative Services Manager in AL | $114,550 | -4.7% | $55.07/hr |
| Human Resources Manager in AL | $113,210 | -5.8% | $54.43/hr |
| General and Operations Manager in AL | $111,790 | -7.0% | $53.75/hr |
| Management Analyst in AL | $108,040 | -10.1% | $51.94/hr |
| Project Management Specialist in AL | $100,820 | -16.1% | $48.47/hr |
| Public Relations Manager in AL | $98,210 | -18.3% | $47.22/hr |
| Construction Manager in AL | $96,960 | -19.3% | $46.62/hr |
Frequently Asked Questions
How much do marketing managers make in Alabama?
- The median salary for marketing managers in Alabama is $112,960 per year, or $54 per hour. This is 19.1% below the national average for this position.
What is the salary range for marketing managers in Alabama?
- Marketing manager salaries in Alabama range from a low of $65,360 to a high of $219,000 per year, depending on experience, company size, and other factors.
Is marketing manager a well-paid job in Alabama?
- While marketing managers earn a median of $112,960 in Alabama, which is a solid middle-class income, the state pays 19.1% less than the national average for this role.
How many marketing managers work in Alabama?
- There are approximately 1,660 marketing managers currently employed in Alabama.