Market Research Analyst Salary in Wisconsin
Based on 16K+ workers in Wisconsin
Median Annual Salary (WI)
$64,800
$31.15/hr
vs National Average
$72,887
-11.1% vs national median
Salary Range (10th–90th)
$43K – $118K
16K employed in Wisconsin
Discovering the **Market Research Analyst salary in Wisconsin** reveals a median income of $64,800 annually. This figure places Wisconsin's market research analyst compensation at 11% below the national average, with an estimated 15,600 professionals currently employed in this field across the state. The salary range for these roles spans from $42,640 to $117,910.
Several elements influence the **Market Research Analyst salary in Wisconsin**. Experience level is a significant driver, with more seasoned analysts commanding higher pay. Location within Wisconsin can also play a role, as can the specific industry and the size and type of the employing organization, all contributing to the wide salary spectrum observed.
Salary Distribution — Market Research Analyst in Wisconsin
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $42,640 |
| 25th percentile | $52,450 |
| Median (50th percentile) | $64,800 |
| 75th percentile | $89,560 |
| 90th percentile | $117,910 |
Top-Paying Industries for Market Research Analyst (U.S.)
Which industries pay Market Research Analysts the most — nationwide figures (industry-level data is not available by state). Market Research Analysts in Wisconsin tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $103,670 | 470 |
| Information | $102,670 | 83K |
| Agriculture, Forestry, Fishing and Hunting | $100,890 | 210 |
| Management of Companies and Enterprises | $99,850 | 74K |
| Transportation and Warehousing | $98,480 | 11K |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Market Research Analyst in Wisconsin vs National
| Year | Median Salary (Wisconsin) |
|---|---|
| 2022 | $61,200 |
| 2023 | $62,250 |
| 2024 | $65,000 |
| 2025 | $64,800 |
| 2026 (projected) | $64,800 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | Wisconsin Median | National Median |
|---|---|---|
| 2022 | $61,200 | $64,487 |
| 2023 | $62,250 | $67,288 |
| 2024 | $65,000 | $70,143 |
| 2025 | $64,800 | $72,887 |
| 2026 (projected) | $64,800 | $72,887 |
Market Research Analyst Salary by Experience Level in Wisconsin
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $52,450 |
| Mid-level | 3-5 yrs | $64,800 |
| Senior | 6-9 yrs | $89,560 |
| Staff / Lead | 10+ yrs | $117,910 |
Market Research Analyst Salary in Other States
Related Market Research Analyst Salaries in Wisconsin
How other high-demand occupations in Wisconsin compare to Market Research Analyst ($64,800 median).
| Occupation | Median Salary | vs Market Research Analyst | Hourly |
|---|---|---|---|
| Logistician in WI | $73,180 | +12.9% | $35.18/hr |
| Purchasing Agent in WI | $70,880 | +9.4% | $34.08/hr |
| Training and Development Specialist in WI | $70,770 | +9.2% | $34.02/hr |
| Public Relations Specialist in WI | $67,240 | +3.8% | $32.33/hr |
| Writer and Author in WI | $64,370 | -0.7% | $30.95/hr |
| Editor in WI | $64,270 | -0.8% | $30.90/hr |
| Real Estate Sales Agent in WI | $58,120 | -10.3% | $27.94/hr |
| Multimedia Artist and Animator in WI | $64,890 | +0.1% | $31.20/hr |
| Tax Examiner in WI | $64,420 | -0.6% | $30.97/hr |
| Licensed Practical Nurse in WI | $63,760 | -1.6% | $30.65/hr |
| Producer and Director in WI | $66,390 | +2.5% | $31.92/hr |
| Secondary School Teacher in WI | $62,870 | -3.0% | $30.23/hr |
Frequently Asked Questions
How much does a Market Research Analyst make in Wisconsin?
- The median salary for a Market Research Analyst in Wisconsin is $64,800 per year, which is about $31 per hour. Most analysts in the state earn between $42,640 and $117,910 annually.
What is the salary range for Market Research Analysts in Wisconsin?
- Market Research Analysts in Wisconsin can expect to earn a wide range of salaries, from $42,640 for entry-level positions up to $117,910 for experienced professionals. The median annual income for this role in the state is $64,800.
How does the Market Research Analyst salary in Wisconsin compare to the national average?
- Market Research Analysts in Wisconsin earn 11.1% less than the national average. The median salary in Wisconsin is $64,800 per year, while the national median is higher.
How many Market Research Analysts are employed in Wisconsin?
- There are approximately 15,600 Market Research Analysts employed in Wisconsin. This number reflects the demand for professionals who analyze market trends and consumer behavior within the state.