Market Research Analyst Salary in Michigan
Based on 24K+ workers in Michigan
Median Annual Salary (MI)
$66,780
$32.11/hr
vs National Average
$72,887
-8.4% vs national median
Salary Range (10th–90th)
$41K – $127K
24K employed in Michigan
Market Research Analyst salary in Michigan averages $66,780 per year, reflecting steady demand for data-driven insights across the state's diverse industries. This median represents a solid career path for professionals entering or advancing in the field, though it falls approximately 8% below the national average. With 24,220 workers currently employed in this role statewide, Michigan maintains a robust market for research talent.
Compensation for Market Research Analysts in Michigan varies significantly based on experience level, educational background, and industry sector. Geographic location within the state, company size, and specialization in high-value sectors like technology or pharmaceuticals can substantially influence earning potential. Entry-level positions typically start near $40,930 annually, while experienced analysts in specialized roles can earn upward of $127,190, demonstrating considerable opportunity for career growth and salary progression.
Salary Distribution — Market Research Analyst in Michigan
| Percentile | Annual Salary |
|---|---|
| 10th percentile | $40,930 |
| 25th percentile | $49,990 |
| Median (50th percentile) | $66,780 |
| 75th percentile | $97,820 |
| 90th percentile | $127,190 |
Top-Paying Industries for Market Research Analyst (U.S.)
Which industries pay Market Research Analysts the most — nationwide figures (industry-level data is not available by state). Market Research Analysts in Michigan tend to follow these industry patterns.
| Industry (U.S.) | Median Salary | Employed (U.S.) |
|---|---|---|
| Mining, Quarrying, and Oil and Gas Extraction | $103,670 | 470 |
| Information | $102,670 | 83K |
| Agriculture, Forestry, Fishing and Hunting | $100,890 | 210 |
| Management of Companies and Enterprises | $99,850 | 74K |
| Transportation and Warehousing | $98,480 | 11K |
Source: U.S. BLS OEWS National Industry-Specific estimates, May 2025. National figures (not state-specific).
Historical Salary Trend — Market Research Analyst in Michigan vs National
| Year | Median Salary (Michigan) |
|---|---|
| 2022 | $63,920 |
| 2023 | $64,940 |
| 2024 | $68,120 |
| 2025 | $66,780 |
| 2026 (projected) | $66,780 |
The latest year is a projection based on recent wage trends — BLS has not yet released that year’s data.
| Year | Michigan Median | National Median |
|---|---|---|
| 2022 | $63,920 | $64,487 |
| 2023 | $64,940 | $67,288 |
| 2024 | $68,120 | $70,143 |
| 2025 | $66,780 | $72,887 |
| 2026 (projected) | $66,780 | $72,887 |
Market Research Analyst Salary by Experience Level in Michigan
| Experience Level | Years | Median Annual Salary |
|---|---|---|
| Junior | 0-2 yrs | $49,990 |
| Mid-level | 3-5 yrs | $66,780 |
| Senior | 6-9 yrs | $97,820 |
| Staff / Lead | 10+ yrs | $127,190 |
Market Research Analyst Salary in Other States
Related Market Research Analyst Salaries in Michigan
How other high-demand occupations in Michigan compare to Market Research Analyst ($66,780 median).
| Occupation | Median Salary | vs Market Research Analyst | Hourly |
|---|---|---|---|
| Logistician in MI | $83,200 | +24.6% | $40.00/hr |
| Real Estate Broker in MI | $82,510 | +23.6% | $39.67/hr |
| Purchasing Agent in MI | $75,900 | +13.7% | $36.49/hr |
| Public Relations Specialist in MI | $65,300 | -2.2% | $31.39/hr |
| Training and Development Specialist in MI | $64,350 | -3.6% | $30.94/hr |
| Editor in MI | $63,090 | -5.5% | $30.33/hr |
| Real Estate Sales Agent in MI | $57,880 | -13.3% | $27.83/hr |
| Dietitian and Nutritionist in MI | $66,850 | +0.1% | $32.14/hr |
| Secondary School Teacher in MI | $66,030 | -1.1% | $31.75/hr |
| Computer Network Support Specialist in MI | $65,900 | -1.3% | $31.68/hr |
| Computer Programmer in MI | $65,860 | -1.4% | $31.66/hr |
| Producer and Director in MI | $65,720 | -1.6% | $31.60/hr |
Frequently Asked Questions
How much do market research analysts make in Michigan?
- Market research analysts in Michigan earn a median salary of $66,780 per year, or $32 per hour. This is approximately 8.4% below the national average for this position.
What is the salary range for market research analysts in Michigan?
- The salary range for market research analysts in Michigan spans from $40,930 at the low end to $127,190 at the high end, depending on experience, education, and employer.
How many market research analysts are employed in Michigan?
- There are currently 24,220 market research analysts employed in Michigan, providing a substantial job market for professionals in this field.
Is the Michigan market research analyst salary competitive compared to the national average?
- Michigan's median salary of $66,780 for market research analysts is slightly below the national average, falling 8.4% lower. However, salaries can reach $127,190 for experienced professionals in the state.